KONY 2012. Without any explanation, I'm almost certain that you know what I'm talking about (unless you were literally born yesterday or the day before, I suppose). The campaign has stirred up a lot of controversy over the past month or so, but for the sake of this blog post, let's forget about that stuff. Whether you agree with the campaign or not, it is impossible to reject the fact that it is the fastest video in history to have gained 100 million views.
This raises a fascinating question: What is it about the KONY 2012 campaign that caused it to become so viral? Online Schools, a digital resource for online education from kindergarten to graduate school, has spent some time thinking about the KONY 2012 phenomenon.
"As a site dedicated to staying on top of the latest trends in education technology and social sharing, OnlineSchools took a keen interest in the KONY 2012 video, not because of its subject matter, but because of its viral nature," explained spokesperson for OnlineSchools.com, Seth Restaino.
"We created this infographic [see below article] to highlight the power of viral video, something we think has the potential to inform and influence both inside and outside the classroom.
I hope this visual they created will help answer some of your questions, as it did for me.
With almost 22,000 guests planning on participating in Vancouver's “Cover the Night” Facebook-organized event to take place this Friday, April 20th, it will be interesting to see what comes of their efforts. While it may be possible to hide a bunch of street lamps and buildings behind bright pages, the campaign itself is far from concealable.
On a side note - what better a way to spend the Earth Day weekend than by covering the city with disposable posters of Joseph Kony, right? Keep those informed decisions rolling in.
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Courtesy of: Online Schools