When Taylor Swift and LL Cool J announced the list of nominees for the 55th Annual Grammy Awards (February 10, 2013) at the Grammy Nomination Concert last week, Justin Bieber didn’t receive a single nomination. Bieber's manager, Scooter Braun, found this news shocking and turned to Twitter to share his disappointment.
I find that Braun’s reasoning is flawed. Although Braun tweeted that Justin Bieber, “deserve[s] to be recognized,” his reasons are: Bieber’s “[h]uge successful album,” Bieber’s “successful tour,” the idea that Bieber “won people all over” (hyperbole), and the idea that Bieber has “worked hard.” If these are Braun’s only reasons, then Braun and Bieber should look to another award show for some recognition.
Have a look at what S. A. Sebastian - a musician who’s part of the group that chooses the nominees for the Grammy Awards - has to say about the criteria that they use to choose the nominees:
“With few exceptions, the Grammys are awarded based on performance, production and technical merit with a couple of awards going to songwriters. The Grammys are not like the People’s Choice Awards, where fan favorites should win, only the technical best should win.”
The fact that Justin Bieber’s album was a huge success doesn’t matter. The fact that Justin Bieber’s tour was a huge success doesn’t matter. The Grammy Awards Board doesn’t really care that there’s a large group of pre-teen girls who love Justin Bieber’s songs. The Grammy Awards board cares about quality. Hard work, unfortunately for Bieber and Braun, does not always translate to quality.
Do you think Justin Bieber should have received a Grammy nomination? If so, please answer the question that Braun did not: to what extent are Justin Bieber’s songs works of quality?Login or register to post comments. All comments have to go through a queue for approval to keep the nasty stuff out, but we'll post yours as soon as we can.